Title & Concept
A house doesn’t appear out of nowhere.
It starts with a thought: I want a space that belongs to me. Then come the needs, the sketches, the small decisions, all the things you don’t see, but that hold everything up. In the same way, our planet is the home we all share. Just as we design, improve, and make our own spaces more welcoming, Leroy Merlin is committed to ensuring that this same care is applied to the biggest home of all, the world we live in.
The title “Da cosa nasce casa” (one thing leads to a house) is a twist on the Italian saying “da cosa nasce cosa” — "one thing leads to another", rewritten through the lens of home.
Chapters Storytelling
Just as a house is built step by step, the balance sheet develops through seven stages, each connected
to the idea of growth, relationships and sustainability.
Each chapter corresponds to a phase of the construction process.
