Hej World: Title & Index Development

I created the title Hej World by taking IKEA’s signature greeting—Hej—and simply adding World.

Because if Hej is how we welcome a person, Hej World is how we start a conversation with the whole planet.

KEA Italia's 2024 Report was built around this concept: sustainability as an open dialogue.

This way, IKEA's iconic speech bubble comes back throughout the report to help explain complex ideas in a more accessible way. 

Because when we say Hej, we invite people in. That’s what this report tries to do, too.