Chinotto is like the first time.
You start liking it from the second.

Young people don’t usually like Chinotto at first sip: it’s bitter, unexpected. Instead of hiding that, we leaned into it.

 

With Art Director Chiara Baseggio, we played with the idea of first experiences.

The ones that throw you off but stay with you. Growing up means learning to appreciate new things, even a little bitterness. Chinotto isn’t love at first taste, but neither are the best things in life. So, give it a second chance.